Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
Leveraging Valentine’s Day: How to Promote ENT Wellness & Self-Care
You know Valentine's Day, right? The day of heart-shaped chocolates, love letters, and romantic dinners? Well, it's also a perfect time for us to chat about showing some love to ourselves, especially regarding the trio we often take for granted: our ears, nose, and throat (yep, the ENTs!).Let's Talk
Embracing National Pharmacist Day + 5 Effective Marketing Strategies for Specialty Pharmacies to Celebrate and Connect
With nearly 1,700 accredited pharmacies throughout the U.S., standing out amongst the competition can be a real challenge. If you’re looking for easy, inexpensive ways for your specialty or compounding pharmacy to stand out from the crowd, start by celebrating your profession. National Pharmacist Day, celebrated on January
[CASE STUDY] Boosting Patient Acquisition and Generating $245,000 Revenue: Digital Advertising vs. Directory Listings ROI Analysis for a Large Orthopaedic Practice
Overview Insight Marketing Group conducted a detailed analysis for a large orthopaedic practice to compare the return on investment (ROI) from digital advertising versus directory listings. Client Profile The client is a prominent orthopaedic practice with multiple offices. They aimed to understand the effectiveness of their digital marketing
5 Essential Steps to Prioritize Cervical Health Communication in Your Women’s Health Practice
Cervical health is a critical aspect of women's wellness. As we enter 2024, it's more important than ever for women's health practices to focus on effective cervical health communication. Ensuring your patients are well-informed can lead to early detection, prevention, and overall better cervical health outcomes. This blog post
Setting Your ENT Practice’s Marketing Goals for the Year Ahead
The start of a new year is the perfect time to evaluate your ENT practice's marketing strategy. Effective marketing is the key to achieving these goals, whether you're looking to expand your patient base, introduce new services, or become a more prominent figure in your community. At Insight Marketing
7 Ways to Take Advantage of Cervical Health Month to Advertise Your OB/GYN Services
The annual observance of January as Cervical Health Awareness Month affords OB/GYN clinics a prime chance to highlight the significance of cervical health and advertise their services to the general public. Women's health professionals should consider using this opportunity to promote the full range of services they provide