Insight Marketing Group Launches Health Care Marketing Resource Blog
2009-01-29
Insight Marketing Group, Orlando's health care marketing specialists, announced today that they have launched a comprehensive blog geared specifically toward health care related marketing and business development.
The blog, located at
http://insightmarketinggroup.blogspot.com houses numerous articles to help health care related business grow and physicians grow their practices through referral and marketing based tips as well as exclusive editorial content and advice from Insight Marketing Group's team of health care marketing professionals with more than a combined 20 years of experience.
“We wanted health care related business and physician practices to have a definitive place to go for help; a place where they can find what they need quickly and trust that the content they find is useful,” says Jennifer Thompson, president of Insight Marketing Group. “Our blog is that place. From partnering with the media to increasing their referral business and everything in between, it either is or will be on our blog shortly as we continue to improve and fine tune our services.”
Readers are encouraged to establish dialog and post any comments or questions they may have for Insight Marketing Group staff to answer on the blog as well. To learn more, contact Michelle Hentzell directly at 407.608.8937 or Jennifer Taggart at 321.299.3659.
IMG Hires Michelle Hentzell as Director of Marketing
2009-01-09
Insight Marketing Group announced today that Michelle Hentzell will join them as their new Director of Marketing. Hentzell brings more than 10 years of marketing and public relations experience to her new position, most recently coordinating and managing a $200 million marketing budget for the pharmacy division for one of the world’s largest insurance companies.
As Director of Marketing she is responsible for developing and managing targeted marketing campaigns, both direct-to-consumer and business-to-business, for new and existing business accounts for the company. She has an extensive healthcare background with a track record of increasing market share, volumes and revenue through various marketing programs. Hentzell has firsthand experience in all areas of public relations, strategic development, marketing and advertising campaigns, copywriting, media buying, community and media relations, and special events coordination.
“I am thrilled with the opportunity to get back to my roots and help small businesses to large corporations grow, expand and thrive,” says Hentzell. “It was extremely challenging and rewarding to work on the large corporate side of business, but I am excited to help businesses, large or small, and physician practices meet their marketing and advertising goals.”
“With Michelle’s help we will be able to more effectively assemble customized programs designed specifically to meet the needs of individual businesses and healthcare practices,” says Jennifer Thompson, president of Insight Marketing Group. “We couldn’t have asked for anyone better to join the team moving forward into 2009.”
Michelle has her Bachelor of Arts degree in Advertising and Public Relations with a concentration in Marketing. She is also trained in Lean Six Sigma as a Green Belt.
