Video advertising has become an increasingly popular form of digital marketing over the past few years. With the rise of video-sharing and short form video platforms like TikTok and Reels, video ads are now more
Why focus on staff training? What are the benefits of staff training in your medical practice? How does staff training increase patient satisfaction? How can your medical practice increase patient satisfaction? Studies show 82%
Online Reputation Management for Medical Practices: A Comprehensive Guide What is online reputation management for doctors? What are the benefits of online reputation management? Why is it important to have a reputation management policy?
As of December 2, 2021, you can now list languages and accepted insurances on your respective Google Business profiles. It’s a big deal (and it might be a lot of work depending on how
Insight Marketing Group President Jennifer Thompson has joined the Healthcare Leadership Podcast as the show’s co-host to deliver her unique perspective of marketing thought leadership to the medical community. Alongside host John Ellis, principal
In this episode of the DrMarketingTips podcast, Keith Landry, host of our sister show, Growing a Successful Orthopedic Practice Podcast, sits down with Congressman Darren Soto, U.S. Representative of Florida’s 9th Congressional District, for
As a result of the pandemic, we saw technology play an increased role in just about every level of patient acquisition, scheduling, and communication. Patient expectations continue to evolve, and your marketing efforts must
Why are patients deferring care during COVID?What can practices do now to market their patient readiness?Are your patients afraid to visit your practice? The Medical Group Management Association (MGMA) reports 87% of your customers are
Understanding the “new YouTube” Why you should pay attention to trends Create a content strategy for your practice Patient testimonials in the COVID-era YouTube is a fantastic tool to use to help grow your
Part of the “new normal” for medical practices means adapting and finding new ways to thrive. Prior to the COVID-19 pandemic, patient experience was a key focus for many practices; but it was, understandably,
