Do you use an iPhone as your pocket computer (*ahem* cell phone) of choice? If you do, you may have heard about the dozens of changes associated with the latest software update pushed out
One video. Five minutes. More than 140,000 impressions and 60,000 views. Sounds like a pretty good return on investment, no? The truth is, getting positive media attention can be tough these days, especially when you’re
Just when you think you’ve finally gotten your head around why you need to be on social media (because it’s one of the most cost-effective ways to reach new patients and engage with current
Most healthcare providers are aware that their practice is vulnerable to competitors. Patients today are more educated about their provider choices and will look at online reviews of your practice on Google and doctor
Your practice website has hundreds, maybe even thousands, of unique visitors every month – and most of them are looking for the same basic things. So, what do patients check most on your website
Sometimes successful marketing is as simple as about going above and beyond to deliver a great customer service experience (especially in today’s age of self-referrals and online reviews that can make or break your bottom
As more patients flock to social media and online reputation sites like Vitals.com and Healthgrades.com to publicly air their grievances, how can your practice turn these potential negative customer service interactions into positives for future
Do you want to grow your medical practice easier, faster and more effectively? How can you, as a medical practice administrator, a physician managing your own clinic or a medical marketing professional, engage potential
Is your patient top-of-mind in your marketing strategy? They should be. Having a patient-first marketing strategy, something we have been championing since 2006, can help drive ROI, reduce time spent on marketing planning and provide
All things being equal, why would a patient choose your practice over the one around the corner? Here’s a hint: it’s not your doctor’s credentials. Traditionally, and even until recently, doctors’ and physicians’ approaches
