Is your patient top-of-mind in your marketing strategy? They should be. Having a patient-first marketing strategy, something we have been championing since 2006, can help drive ROI, reduce time spent on marketing planning and provide
All things being equal, why would a patient choose your practice over the one around the corner? Here’s a hint: it’s not your doctor’s credentials. Traditionally, and even until recently, doctors’ and physicians’ approaches
All things equal, why would a patient choose your practice over one down the street? Hint: it’s not your doctor’s credentials. In this episode, we discuss how a patient-centered marketing approach can create an
Patients are the most underutilized resource in healthcare. Do you have patients raving about how much they love your practice? Do they tell everyone they know how you helped them live a better, healthier life?
Is your clinic schedule littered with open appointment slots, no-shows or cancellations? Do you have an empty waiting room like the one pictured here? If so, you may need a little help with patient retention,
Odds are, your new patients are unsure about what’s going on, a little nervous about seeing the doctor and all they want to do is be reassured they are going to have as good of
You have plenty of potential patients visiting your website every day, but less than 10 percent of them are scheduling appointments. What’s the secret to turning leads into patients? The best way you can begin
The rise in our dependence on digital devices and services produces one of the best ways to find your perfect patient: data. Today, targeting to the exact person you want filling your clinic schedule is
Is your medical practice’s website helping you convert patients? Do you have a dynamic website that enhances the patient experience and makes them want to make an appointment? Your website should position you as the
Are you concerned that your advertising and/or content isn’t reaching the right patients? Want to know the big (and super easy) secret to finding the right target for your marketing efforts? Knowing exactly who you’re
