Video advertising has become an increasingly popular form of digital marketing over the past few years. With the rise of video-sharing and short form video platforms like TikTok and Reels, video ads are now more
Do you struggle to figure out what to promote on social media day by day? Are your doctors always asking you to get them on the news? One of the keys to a successful
If you’re reading this, we don’t have to tell you how difficult hiring and retaining employees is in today’s market. To compete, you now have to market your practice to potential employees, just like
Patients rely on digital resources 2.2x more than provider referrals when choosing a healthcare provider according to Press Ganey’s Consumer Experience Trends in Healthcare 2021 survey. Today, the modern patient journey is vastly different
“What worked yesterday doesn’t always work today.” - Elizabeth Gilbert Social media is always evolving, and sometimes the tried and true strategies from just a year or two ago don’t work anymore on the
Content creation for your medical practice can take a lot of forms, so how can you get started and where should you put all this content once you’ve created it? In this episode of
Effective marketing programs today focus on accuracy and access to information, a clean digital footprint, and an omnichannel patient experience. Research-based decisions and personalized communication are the keys to differentiating from competitors and creating
According to Press Ganey’s 2021 Consumer Experience Trends in Healthcare report, patients rely on digital resources more than twice as much as provider referrals when choosing a healthcare provider today -- meaning you have
The healthcare industry is not immune to what’s been dubbed, “The Great Resignation.” Just about every practice is feeling the pinch that it’s harder to not only find new talent but hold on to
Conversational marketing is a patient-centric approach to marketing that relies on, you guessed it, conversations to drive engagement and, ultimately, conversion. This approach has seen success across other industries, but healthcare has lagged behind;
