Why are hospitals and medical practices across the country spending thousands of dollars and dedicating entire teams to content marketing?
According to the Content Marketing Institute, content marketing leaders experience 7.8 times more website traffic than non-leaders. Today’s most cutting edge medical practices have realized that in the digital age, content is how they’re going to interact with patients and get them through the front door.
In this week’s podcast we’ll share 3 quick and easy things independent practice administrators can do to drive patient traffic, both online and in-office.
After participating in a six-hour seminar focused exclusively on content marketing for the healthcare industry, we knew we had to share these key insights with our listeners. We recorded this week’s episode at Content Marketing World 2016, in Cleveland, Ohio, one of the world’s largest content marketing conferences, which attracted more than 3,500 attendees from over 16 countries.
Tune in to Discover:
- What content marketing is, and how it can help you attract more patients
- How hospitals and medical practices are capitalizing on content marketing strategies to drive patient traffic (and how you can do it too!)
- Compelling types of content you can create easily
- What ways social media can be used to enhance your content marketing strategy
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