Earned media whether on television, in print or on radio can generate huge amounts of brand awareness for your doctors and your practice. Ever wonder why some doctors are always called to comment on a breaking medical story? Have you ever wanted to know how you can get your physicians on television? Tune in today as we share some expert advice on getting media attention.
In this episode, we’re joined by nationally syndicated journalist and media consultant, Marni Jameson, Executive Director of the Association of Independent Doctors.
Tune In to Discover:
- What reporters are looking for when it comes to finding a subject expert for their next story
- What works and what doesn’t when you’re pitching a story idea
- Tips to prepare for your next interview and how to make sure what you say gets included in the story
- How to link popular news stories to your specialty
Show Notes
- Marni’s email: Marni@aid-us.org
- Association of Independent Doctors
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