Content Marketing
Content marketing is the practice of creating, publishing and sharing content with the goal of building your reputation and increasing the visibility of your brand.
Our content marketing solutions will position your practice to attract and retain more patients. We only work with medical practices, so we have a unique understanding of what it takes to make you stand out from your competitors. Our content strategies are customized to your specialty, your practice and your potential patients.
The Facts on Content Marketing for Your Practice
- 80% of decision-makers prefer to get company information in a series of articles versus an advertisement.
- Using content driven tactics will save you 13% cost per lead.
- Inbound marketing reduces your average cost per lead by $230 per patient.
- 84% of all marketers agree that building consumer trust will become marketing’s primary objective in the near future.
- Adopting an inbound strategy doubles average website conversion rates, from 6% to 12%.
- An effective content marketing strategy will include video, graphics and long form content.
Key Takeaway: Content Marketing delivers your best ROI and will position you as an expert in your specialty.
How will content marketing help me attract and retain more patients? Let’s find out.
Free Download: Marketing Your Medical Practice eBook
Discover how to market your practice on social media and more with this handy, easy-to-understand eBook.
Our Latest Content Marketing Resources
Ep. 286 | Online Reviews, Patient Decisions, and What It Means for You
Patients rely on digital resources 2.2x more than provider referrals when choosing a healthcare provider according to Press Ganey’s Consumer Experience Trends in Healthcare 2021 survey. Today,
The Pros and Cons of Healthgrades, RateMDs, Vitals and Yelp
Online Reputation Management for Medical Practices: A Comprehensive Guide What is online reputation management for doctors? What are the benefits of online reputation management? Why is it
Ep. 285 | Should Your Practice Get Off Social Media?
“What worked yesterday doesn’t always work today.” - Elizabeth Gilbert Social media is always evolving, and sometimes the tried and true strategies from just a year or
Ep. 284 | Content Creation 101: Producing Content that Drives Appointments
Content creation for your medical practice can take a lot of forms, so how can you get started and where should you put all this content once
“Insight has provided us with a constant stream of content, social media management and physician rating monitoring. Since enlisting their services we’ve seen our organic page rank on Google skyrocket with visitors to our website increasing month-over-month.”
