Again, the best strategy is to have a strategy when trying to move up to the front page of Google.  You don’t want to just start creating randomly and hope for the best.

Ideally your efforts will have a clear, definable goal with a schedule and accountable manager in place to make sure each post, picture and video is doing what they’re supposed to.

There are numerous benefits to creating organic content (the stuff that isn’t paid for on Google search results). In addition to helping position you as an expert in your field and increase your practice’s exposure on search engines across the web, you’ll also gain patient loyalty, word of mouth advertising and more.

For instance:

• 70 percent of consumers prefer getting to know a company via articles rather than advertisements
• Organic content is clicked on more than 70 percent of the time when searching
• 84 percent of all marketers agree that building consumer trust will become marketing’s primary objective in the near future
• Being on YouTube puts you on the third most visited site on the internet, behind Google and Facebook
• You can help control reviews on doctor review sites, such as HealthGrades (where more than 100 million people choose to determine who their next physician will be)

So, as you can see, taking the necessary steps to move up to the front page of Google are beneficial in a variety of ways, both obvious and otherwise. When you get started however remains to be seen.